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Are You Pinterest-ed? Should You Be?

Someone recently suggested to my client that she use Pinterest to build her business, so she asked my advice. I skipped Pinterest myself when it first gained traction, but because of my client’s interest I set up my own account so that I could understand how Pinterest works and evaluate how well it suits different types of business needs. So, is Pinterest worth your time and attention? The short answer—it depends.

Posted in Business Strategy, Career Strategy, Communication Strategy, Customer Engagement, Marketing, Sales Strategy, Small Business Tagged with: , , , , , , , , , , ,

Are You Selling Yourself Short?

You might be if you’re telling people how you deliver value instead of selling them on the value you deliver. Many people confuse what they do with how they do it. For instance, they might define themselves by their service

Posted in Business Strategy, Communication Strategy, Customer Engagement, Marketing Tagged with: , , , , , , , , , , , , ,

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